8. TechCrunch

December 3, 2012 15:34 by

Many technology websites noted that the IDF used Twitter to declare war on Hamas. TechCrunch, a highly-read technology blog (no. 6 on Technorati’s list of top 100 blogs) took the issue one step further, taking the IDF to task for being, well…biased for Israel.

Describing the IDF’s Twitter feed as “a rolling update of aggressively congratulatory tweets of the on-going strikes,” TechCrunch seemed upset that the IDF was able to present Israel’s perspective unfiltered:

The strategy is a transparent attempt at controlling the conversation with a one-sided perspective (a.k.a propaganda). Rather than have media outlets report the story through embedded journalists and trusted sources, all of the early information is streaming directly from IDF’s (admittedly biased) information feed. Nuggets of propaganda are skillfully sandwiched in between key military strikes.

For years critics have lamented the IDF’s failure to communicate its message effectively. Now, it’s being criticized for doing it too well. To some, Israel’s army simply never gets it right.

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