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SodaStream CEO: “We Won’t Give in to Terror”

SodaStream CEO: “We Won’t Give in to Terror”

If SodaStream moves from the West Bank to the Negev, it will be for business reasons, not “financial terrorism,” from the BDS movement, SodaStream CEO Daniel Birnbaum said this week. Birnbaum, responding to media reports that the company may leave Mishor Adumim, stressed that neither BDS nor European boycotts against West Bank products will have

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