Behind the Scenes: Addressing the Sunday Times VisuallyJanuary 28, 2013 15:32 by Jeremy Zauder
HonestReporting’s graphic stance on Scarfe’s infuriating cartoon was the result of the right idea meeting the right content.
Just last week, Social Media Editor Alex Margolin and I were discussing more ways of engaging readers using images and infographics. We agreed on a simple style, clearly displayed in the yellow strips in our graphic, that integrated text with images; the design was influenced by do-it-yourself magazines from the 1980′s. We also felt that a quote, in this case by HonestReporting CEO Joe Hyams, would balance an eye-catching image with some contextual authority.
The Sunday Times’ cartoon demanded a graphic response. We pulled together a colorful background, a strong quote, and a typeface we used before in the Why You Should Care About Iran slideshow. The font has a bit of a hand-drawn feel to it, with spaces in the stenciled letters reminiscent of the mortar in the wall.
I think we succeeded in making a bold statement in which each element gets the right amount of attention. As always, thank you for your feedback that helps us complement and elevate HR’s message.