Smile For the Camera, That’s an Order

April 23, 2012 11:10 by

Combatants trained as photographers

“We concluded that it was preferable to present our own material rather than rely solely on the material that the other side rushes to put out. We started developing the field of tactical documentation. The idea was that we would carry out documentation wherever the army was active,” Kitri explains.

Initial courses were offered at the time. Having purchased dozens of cameras and video recorders, the IDF preferred to train some of its combatants as photographers rather than embed external photographers within its ranks.

Kitri admits that there have been many gaffes and blunders in the area of tactical documentation. The issue has not been sufficiently assimilated into commanders’ awareness, and regional brigades have repeatedly avoided letting in a tactical documenter.

“During that period,” says Kitri, “the question was ‘a photographer or a sniper?’ In other words, when you send a vehicle on a military mission and you have one vacant seat, who do you do? Take a military photographer or another sniper with you?”

“We tried to develop the theory that it would make more sense to take a photographer and to instill the idea among commanders that this was a type of weapon. That dismissing or ignoring this principle would boomerang. But it was hard to make that trickle down to the troops in the field.”

In the following years, further attempts were made to embed tactical documenters in a more widespread and professional fashion. But this largely failed, in part because of the prolonged and unwieldy process of disseminating the filmed material and photos, and because of the IDF’s difficulty in competing with the enormous number of cameras making the rounds in Judea and Samaria.

These include cameras of human rights organizations like B’Tselem (The Israeli Information Center for Human Rights in the Occupied Territories), and its Camera Project, which provides cameras to Palestinians in high-conflict areas. This also includes Jewish settlers who understand the power and importance of documenting police and military activities following the 2006 demolition of homes in the Amona settlement outpost.

There has been a palpable shift in recent years in the IDF’s understanding of the importance of documenting its activities and in its professional preparedness to do so. Efforts have been made to tailor its capabilities to these fast-paced technological times. The IDF has begun to employ cameras at flash points of conflict. This is not just for the sake of defense but a means of collecting evidence during incidents of public unrest and confrontation between Palestinians and settlers or soldiers.

There is an increasing realization among officers and soldiers in the field that everything is now documented by means of digital camera or mobile phone. Everyone does it: Jewish settlers, Palestinians, Israeli left-wing activists, and foreign activists. Priorities have changed and awareness has increased. As have the orders to soldiers in the field.

A position paper distributed to every battalion deployed in ongoing security operations in Judea and Samaria outlines “dos and don’ts.” It stresses to soldiers that Judea and Samaria are awash with cameras and that their working assumption should be that they are constantly being photographed.

When preparing to evacuate settlement outposts, for example, commanding officers in the field receive a clear order to bring a camera to every event. There is an emphasis on the importance of capturing broad shots, including as many details and incidents as possible in one frame. In addition, they are asked to “freeze” the entire picture upon their arrival at the scene. In other words, to film and document the outpost before evacuation begins. They will later film and document every minute of the evacuation-in-progress, including dialogue between the military and police or settlers, any clashes that occur, and finally, the demolition of buildings.

A senior defense official told me about a briefing of soldiers that took place a few months ago on the eve of a major, predicted demonstration by Palestinians at one of the most sensitive conflict sites in Judea and Samaria. The division commander stressed the following: “Don’t play into their hands. Don’t use unnecessary force. Assume that everything will be documented on camera.”

The greatest shift and upgrade in the field of tactical documentation took place over the last year. In response to orders from the head of the IDF Ground Forces Command, about 100 combatants now also serve as tactical documenters. They are distributed among all battalions, with particular emphasis on divisions in Judea and Samaria.

After attending a special training course, they are equipped with the most sophisticated cameras on the market, featuring mobile communications which permit the broadcast of footage in real time. In the past, a military photographer had to leave the field after taking pictures and travel as far as the IDF Spokesman’s Office in order to disseminate them. This ate up a great deal of precious time. Current technology permits tactical documenters to send material directly from the field to a special war room established in the IDF Spokesman’s Office at the IDF headquarters in Tel Aviv.

The IDF is also now taking steps to establish a special tactical documentation company. It would in effect serve as an elite company within the IDF Spokesman’s unit. Soldiers with a background in professional photography would serve in it, and candidates would be identified as early as their initial enlistment screening. After completing the course and settling into the new company, they would be deployed and dispatched to events and missions which could have a significant and explosive impact in the media.

Tactical documenters do not merely film conflict – they document military exercises, briefings, etc. The IDF Spokesperson’s Unit previously provided material to the media at a very late date, when it was no longer relevant or interesting. The unit should now be able to distribute material at an expedited pace.

Still, the unit finds it difficult to keep pace and compete with the speed of social networks. “It was never this way before,” says Kitri. “The army is a fighting organization, with different skills. The mobile phone is the declared enemy of a military spokesman. When any incident in the field requiring clarification takes place, IDF spokespeople send a query up and down, the chain of command to get an answer, and this takes time. The query goes to the division level, then the battalion level, then the company level, until it reaches the sergeant in the field who saw what happened, and who now has to provide the answer.”

“By the time the answer gets back to the IDF spokesman, the event has already been publicized on Facebook, Twitter, YouTube, and every possible blog, before anyone has taken the time to clarify or process the issue. The information has been distributed, and by that point, it’s over. The IDF spokesman will forever continue to play catch-up with events and try to explain them. That’s the reality and it isn’t going to change.”

Despite that pessimistic assessment, the IDF is attempting to contend with “digital speed.” The IDF opened its first Twitter account three months ago. It is operated by a few soldiers who take pains to tweet ongoing reports about various news events. The army’s official Facebook page was also launched for the first time this year, and has already earned 95,000 “likes.”

The problem is conduct

If awareness of cameras has increased to such an extent, how did the shameful event in the Jordan Valley involving Lt. Col. Eisner take place? The IDF admits that it had no preliminary knowledge of the protesters’ intention to block the road. Thus, when the reserve company under Lt. Col. Eisner’s command arrived at the site, they lacked a tactical documenter, and there were no batteries in the one camera that was available. IDF officials say that what happened in the Jordan Valley was a gaffe. Not because Lt. Col. Eisner was caught on camera, but because his conduct was unbecoming to an army that prizes ethics and morals.

“A correct analysis of what happened there would take the media into account,” said Reserve Brig. Gen. Kitri. “One can see from the footage that many photographers were present and surrounded the event. When examining the photographed material in hindsight, one realizes that media were not taken into account.”“It’s like walking forward, knowing there’s a pit, and falling into it anyway. This was by definition a provocative situation. It was a demonstration. In such cases, it is incumbent upon us to take the media side of things into account, not get into a situation where you don’t think about the implications of your presence and actions. The damage was more the result of the officer’s violent actions toward an unarmed civilian than from any lack of documentation on our part.”

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16 Comments

16 Comments → “Smile For the Camera, That’s an Order”

  1. John

    3:49 pm

    Apr 24, 2012

    A lot of talking, but still no video from IDF.

    Hot debate. What do you think? Thumb up 3 Thumb down 5

    Reply
  2. George Kende Dr.

    3:59 pm

    Apr 24, 2012

    I congratulate lt. colonel Eisner. It was the right move, but a little bit later than necessary.

    The bastard deserved it an hour earlier, at the start of the verbal conflict.

    .

    Well-loved. Agree or Disagree: Thumb up 23 Thumb down 1

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  3. George Kende Dr.

    4:02 pm

    Apr 24, 2012

    I warmly congratulate lt. colonel Eisner, it was the right move. The bastard deserved it an hour earlier, at the start of the verbal conflict.

    Well-loved. Agree or Disagree: Thumb up 12 Thumb down 1

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  4. Thomas

    5:20 pm

    Apr 24, 2012

    Too little, too late. But better than never. Does the IDF really “get it”, even today? They need not just “tactical documentors” but highly skilled PsyWar experts to take the footage and pictures and then go on the offensive!! Don’t just wait to post pictures in reaction. Use the same techniques against the enemy!! Look at what David Horowitz of Frontpagemag.com is doing with his “Voices of Palestine” posters. There is a vast mountain of videos from MEMRI and other sources documenting the bestial and demonic nature of the enemy. No one is using it to go on the offensive. The truth can’t just be let to sit on the ground. You have to pick it up and USE it. The IDF should have it’s own websites up, with close in, ugly footage of the protesters and how abusive they are and of the terrorists they work for. Don’t just respond, but Attack, Attack, Attack. Or it will be too late. Is it already??

    Well-loved. Agree or Disagree: Thumb up 23 Thumb down 1

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  5. Michal

    5:32 pm

    Apr 24, 2012

    Anarchists who come to Israel to confront the IDF should not expect amunity.
    They should be thankful enough that they are not shot down when throwing stones, cutting the security fence and trying to impose their and the Palestinian’s demands on our soldiers.
    Rachel Kory was stupid enough to confront heavy military machine trying to interfere in delicate situation. She paid the adequate price!
    Those anti-Isreli foreigners who come here to inflame the Palestinians – should be considered mercenaries and treated accordingly!

    Well-loved. Agree or Disagree: Thumb up 16 Thumb down 1

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  6. Dave

    5:49 pm

    Apr 24, 2012

    IDF does not need to play constant catch up games with the media if it starts to take information-warfare much serious than it does now. Swallow your ignorance and arrogance and start training MORE soldiers on how to use cameras. Perhaps swarm the soldiers with GoPro cameras that can be attached to helmets. Then, instead of reaching every chain of IDF bureaucracy before a relevant piece of information is discovered, skip the chain of command directly to the troops on the ground that were involved in the incident, that way there is no time wasted on commanders who were not at the scene of said incidents. Expand the manpower of IDF spokesman (not with 19 year old conscripts but with professional editors) and cut the time of needless bureaucratic chain of clearing the material from the IDF sensor.

    Well-loved. Agree or Disagree: Thumb up 7 Thumb down 0

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  7. Yair

    5:50 pm

    Apr 24, 2012

    ISM members are all legitimate targets. Check what they stand for, and what they have done.

    Well-loved. Agree or Disagree: Thumb up 9 Thumb down 0

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  8. Steve Eisenberg

    6:58 pm

    Apr 24, 2012

    Any organization with the word “solidarity” in it is crap.

    Well-loved. Agree or Disagree: Thumb up 8 Thumb down 0

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  9. rhoneyman

    9:46 pm

    Apr 24, 2012

    i don’t understand this post. while it may be interesting, how does it fit into hr’s mission of exposing media lies about israel?

    Agree or Disagree: Thumb up 2 Thumb down 2

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  10. isa

    10:31 pm

    Apr 24, 2012

    A Dane gets a bloody nose and the IDF falls apart? Why? Because the media has a photo? These anarchists should not be allowed into Israel. Let them go to Syria, Sudan, Egypt, Congo, Afghanistan, Iraq, Iran and Somalia where they can demonstrate their good will. There they will not get a bloody nose but a noose around the neck.

    IDF has nothing to apologize for.

    Well-loved. Agree or Disagree: Thumb up 6 Thumb down 0

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  11. Nathan Zafran

    1:41 am

    Apr 25, 2012

    I saw most of the activities of these phony activists in the Jordan Valley. Col. Eisner’s action was unbecoming from the IDF and its’ senior officer. But other parts of the demonstration showed these freaks laughing and taunting the Israeli IDF personnel, “begging” for something to show on prepositioned cameras (financed by Europeans of course). Unfortunately Eisner lossed his cool and provided the merchandise. When an Israeli reporter asked them why they only report the Arab agenda and never ask the other side their views, they replied that her question showed unethical journalism. Get it? Embarrassing questions are unethical. As stated, these freaks are as phony as a three pound note. When they chose to fly to Khartoum, Tunis, Benghazi, Bahrain, Yemen, Teheran, Cairo and Damascus to protest the denial of human rights and the horrific bloodshed which has claimed so much bloodshed, and taunt their military personnel, as they so easily do with the IDF, then I’ll believe in their honesty.

    Well-loved. Agree or Disagree: Thumb up 6 Thumb down 0

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  12. Brent Pudsey

    2:23 am

    Apr 25, 2012

    Thia is an excelent example of Media bias and particular media bais against Israel. All of these reports failed to look at the contex of the event.

    Agree or Disagree: Thumb up 5 Thumb down 2

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  13. Amnon - former soldier

    6:56 am

    Apr 25, 2012

    This commander has lost his cool and and acted as a bully. He lacks the basic leadership qualities required of a commander: Stay cool and use your head. Don’t be a hot head.

    Agree or Disagree: Thumb up 1 Thumb down 5

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  14. John

    7:44 pm

    May 01, 2012

    Watched a tv program about Krav Maga being taught in Israel. The use of the machine gun as a hand to hand weapon was demonstrated. Eisner’s use of his weapon was exactly as shown in the IDF training demonstration. This is an officially approved method of striking down the enemy. In this case I understand the effect lasted only 26 seconds! This a very big fuss about nothing. Eisner must be reinstated.

    Agree or Disagree: Thumb up 1 Thumb down 0

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  15. andrew

    12:51 pm

    Jan 27, 2013

    This article says these ‘demonstrators’ were blocking the road, does this mean foreigners have a right to enter Israel and form roadblocks. In any country, if you decide to protest, you attract the authorities, if you become ‘radical’ or refuse to move on, you are arrested, fined or jailed. In some areas you would simply be shot and thrown into a ditch. If people want to interfere with military personnel, they deserve everything that happens to them. If this was done to Palestinian authorities, would they have a blood nose or a funeral, wake up before you die worthless people. Get a job and do something worthwhile,…… or die

    Agree or Disagree: Thumb up 0 Thumb down 0

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