Biography
Lt. Col. (Res.) Avital Leibovich has a distinguished career spanning over 20 years in a wide range of senior media and public relations positions within the Israel Defense Forces. She is currently the Director of the American Jewish Committee in Israel.
She previously held the position of Head of the Interactive Media Branch of the IDF Spokesperson’s Unit, a Branch which Avital herself was uniquely positioned to create as a response to the rapidly growing influence of social networks and internet platforms in the media world.
Until recently, Avital simultaneously held the placement as Head of the Foreign Press Branch, acquiring eight years of expertise working with foreign media and establishing strong connections between the IDF and more traditional international media in ten languages.
Topics for HR Missions
- “Israel: A Spokesperson’s Challenges in the Digital World” (May, 2013, Nov 2013)
- “Be a History Maker and Not a Bystander” (Dec, 2010)
