Time Magazine’s Derogatory Headline

Time deliberately inserts an offensive term.

By January 27, 2014

The non-Jewish Norwegian love interest of Israeli PM Netanyahu’s son Yair has piqued the interest of the Israeli press as well as some disapproving politicians. Some less than politically correct language has been used.

But none as politically incorrect as Time Magazine‘s headline:

timemagazine270114

The word “shiksa” is a derogatory and disparaging Yiddish language term for a non-Jewish girl or woman and would, to many people, be considered offensive.

However, nowhere in the Time Magazine article is there any reference to anyone using that word. Equally, the Jerusalem Post, which is credited with the original story, also contains no reference to the word “shiksa.”

This therefore means that someone at Time Magazine deliberately inserted this derogatory term into the headline, possibly with the intention of attributing it to those Jews who had expressed concerns over Yair Netanyahu’s choice of girlfriend and portraying them as, at best, insensitive and worst, potentially racist.

Send your considered comments to Time Magazine – [email protected] – and demand that the headline is changed to something less inflammatory.

[sc:bottomsignup ]

© Divuach Ne’eman R”A, 2025

Simon Plosker

Simon Plosker

With over two decades of experience in various non-governmental organizations in the UK and Israel, Simon Plosker returned to HonestReporting in October 2022 as Editorial Director having previously been part of the organization’s management team from 2005 to 2020.

Prior to his first spell at HonestReporting, Simon worked in Israel for NGO Monitor, BICOM, and served for a short period in the IDF Spokesperson’s Unit. He was Managing Editor of the Geneva-based NGO United Nations Watch for two years before moving back to the frontline defending Israel from media bias.

Simon has a BSoc.Sc in International Studies and Political Science from the University of Birmingham and an MSc in History of International Relations from the London School of Economics. He immigrated to Israel in 2001 from London.

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