Israel's Ministry of Foreign Affairs is bypassing the Arab media with an Arabic YouTube channel recently launched. Haaretz explains:
The ministry's Arab media department chief Ofir Gendelman told Haaretz on Wednesday that they seek to reduce Israel's dependency on Arab media channels, who tend to give Israeli spokespersons relatively limited airtime.
He also said that the amount of coverage depends on Israel's fluctuating relationship with Arab channels. . . .
"The internet scene in Arabic is buzzing, and we wish to establish another communication channel for dialogue."