Putting the Buzz in Branding Israel

Haskell Nussbaum says diapora Jews need to help create buzz for Israel’s branding efforts, then reminds us how everyone can contribute:

Even without a formal “rebranding Israel” program, we all have a role to play to help Israel’s image. It can be as simple as e-mailing a news story about a recent Israeli invention to a colleague, hanging a picture of beautiful Israeli art on our walls or helping our cities and towns twin with an Israeli town. The government is, belatedly, doing its part. We must lend it a hand.

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