In Herzliya, HonestReporting CEO Joe Hyams (pictured) addresses the conference: The Media As Theater of War, the Blogosphere, and the Global Battle for Civil Society.
Discussing Qana, Hyams introduced the concept of “Golden Hour” messaging in the aftermath of a crisis. He asserted that there’s no need to wait for official positions re-framing an already raging debate. More effective is to have confidence in taking the initiative, even if something went wrong. Doing so can mitigate the trap of defending consequences, without any consideration of initial intent.
See also the conference’s recommended reading.
