No Sugarcoating BDS Ignorance

Max Brenner has become an unfortunate target of Australian pro-Palestinian activists who want to get rid of the popular chocolate…

By May 02, 2013

Max Brenner has become an unfortunate target of Australian pro-Palestinian activists who want to get rid of the popular chocolate chain.

Now, The Australian explains that a new video has surfaced highlighting the ignorance of the boycott-divestment-sanctions (BDS) movement. Patrick Harrison, a spokesman for the Palestine Action Group, appears at 4:30 and confirms the movement’s small-mindedness to film maker Jeremy Moses.

According to the paper, PAG’s promotional material claimed that Max Brenner supports Israel, the IDF, and the torture and genocide of Palestinians.

But Mr Harrison appears in the video saying: “Max Brenner itself is a franchise. So financially speaking there isn’t really any connection between this Max Brenner store in particular and Israel. It’s become really a kind of cultural ambassador for Israel, this store . . .

Mr Harrison did not respond to calls from The Australian yesterday.

By that logic, other foreign companies with operations in Israel, like, Intel, Microsoft, IBM, and McDonalds, are also “ambassadors” for Israel on some level, if not financially supportive of the Zionist entity. Which begs the question: Can the BDS supporters wash off their Windows and Whoppers?

Tell that to the U. of New South Wales community, where a Max Brenner franchise is due to open despite BDS opposition. The university condemned the movement’s anti-Semitic comments on Facebook.

There’s just no sugarcoating BDS hypocrisy and ignorance.

[sc:bottomsignup ]

© Divuach Ne’eman R”A, 2025

Pesach Benson

Pesach Benson

A Baltimore native, Pesach was with HonestReporting from 2011 to 2020. He edited the Israel Daily News Stream and authored the e-book, Red Lines: HonestReporting’s 8 Categories of Media Bias. Before moving to Israel in 1995, he worked as a reporter for the Baltimore Jewish Times. Pesach has a B.A. in political science from the University of Maryland-Baltimore County, where he was executive editor of the campus newspaper.

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