Look Out! NBC Makes a Mockery of Terror

NBC News produces an inappropriate and sensationalist headline to cover a Jerusalem terror attack.

By November 09, 2014

Last week’s terror attack which claimed the lives of two Israelis at a Jerusalem Light Rail stop produced a number of headline fails. But was there a more unbecoming headline than this that appeared on the sidebar of the NBC News homepage?

 

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“Look Out!” is the type of phraseology more appropriate to a humorous YouTube video. There is nothing remotely funny about a terror attack and this headline, apart from failing to acknowledge that it was a terror attack at all, looks like tabloid sensationalism at its worst.

NBC News should be embarrassed.

 

[sc:graybox ]Ask NBC News for an official apology by sending your considered comments to [email protected]

 

[sc:bottomsignup ]

© Divuach Ne’eman R”A, 2025

Simon Plosker

Simon Plosker

With over two decades of experience in various non-governmental organizations in the UK and Israel, Simon Plosker returned to HonestReporting in October 2022 as Editorial Director having previously been part of the organization’s management team from 2005 to 2020.

Prior to his first spell at HonestReporting, Simon worked in Israel for NGO Monitor, BICOM, and served for a short period in the IDF Spokesperson’s Unit. He was Managing Editor of the Geneva-based NGO United Nations Watch for two years before moving back to the frontline defending Israel from media bias.

Simon has a BSoc.Sc in International Studies and Political Science from the University of Birmingham and an MSc in History of International Relations from the London School of Economics. He immigrated to Israel in 2001 from London.

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